Be it Bollywood celebs or British royalty, Anita Dongre has patrons everywhere


She’s a name synonymous with Indian haute couture. Her eponymous label has varied brands with patrons comprising the likes of royalty, film stars and even the masses. Not only does she know how to weave magic on fabric, she has grown adept at making calculated bets that stood her in good stead. At a time, when the boutique culture was taking over with Indian wear at the forefront, Anita Dongre saw the potential for retailing affordable western wear. And since then the 55-year-old designer’s empire has not only attracted investors like Kishore Biyani and General Atlantic but gone to build itself into a brand that serves customers at varied price points, has extended beyond just apparel and established its presence beyond the Indian border.

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