Renuka Shah

Interior stylist Renuka Shah has designed many furniture and show pieces for her clients, working with different fabrics, textures and designs. But, her career took a backseat after the birth of her child.

Founder, Jalebi

Interior stylist Renuka Shah has designed many furniture and show pieces for her clients, working with different fabrics, textures and designs. But, her career took a backseat after the birth of her child.

While she had to slow down, her grey cells kept busy. Soon, an interesting idea crossed her mind. She wanted to make eco-friendly stationery for children, something she had been looking for, for her son, who was then 10-month-old. “I wanted to start something eco-friendly and of my own. Stationary came to my mind first. Though it is so frequently used, there are not many eco-friendly options,” says Shah.

She went on to work on her first product — paper and notebooks made up of various plant seeds. Initially, they were using seeds of exotic plants but then they shifted to more practical alternatives. Jalebi products use a variety of herbs, vegetables and produce such as tomatoes, fennel, brinjal, lettuce, tulsi, marigold, coriander and mustard. They have a special kind of paper made using banyan tree seeds, for supplying in rural areas. The prices of these products start at #100 and go up based on the seeds and materials used. At present, Jalebi’s major clients are the corporates such as Mahindra, Rustomjee, Microsoft and Ascent to name a few, who order for customised kits.

They are also making pencils using newspapers, attaching ‘seed bombs’ at the bottom end. Seed bombs are seeds packed in eco-friendly material such as mud or manure, which can be left in any soil for a tree or plant to grow. These pencils are handcrafted by a group of underprivileged rural women.

Shah is looking forward to coming up with zero-waste packaging solutions and finding ways to introduce more eco-friendly stationery such as crayons and folders.

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