Journalism to entrepreneurship, motherhood to management, Anita Kaul Basu never shied away from taking on a new devil
She makes it all sound quite easy, emphasising how donning many hats comes easy for most women. Coming from a journalism background with little knowledge of finance, Kaul Basu went on to juggle the roles of a full-time mother and the head of Synergy Communications (now BIG Synergy), the production house she co-founded with her ‘quiz-master’ husband Siddhartha Basu in 1989.
At Synergy, the husband-and-wife duo would guard their ideas and not let the client dictate the creative execution. They worked with Doordarshan on numerous projects and eventually produced numerous popular shows, including Kaun Banega Crorepati, the Indian version of Who Wants to be a Millionaire?
During her initial stint, Kaul Basu was a homemaker and a part-time worker at Synergy. “I got into (the production house) full-time just before we started KBC. It took me a year and a half to reorganise, restructure and re-thread the company’s profile. It was pretty much done by instinct rather than training,” says Kaul Basu.
From raising children and styling Siddhartha’s clothes on Quiz Time to being a part-time project coordinator and managing children on quiz shows, Kaul Basu has done it all. She believes that a woman’s role in professional and entrepreneurial spaces will be much greater in future. Not content with sitting idle, Kaul Basu and her business partner-husband are busy contemplating innovations that will take their company to the next level.