“I am a baniya buddhi“, claims Ankita Sheth proudly when you ask her about her entrepreneurial journey. Referring to her Gujarati-Jain origin, the founder of Vista Rooms says entrepreneurship is in her blood. Raised in a joint family, she says it teaches you compromising, sharing and giving. “Plus, with so many people, you inculcate different value systems,” she says.
But, she did not always compromise. Encouraged by her father to pursue all her dreams, she has been a go-getter. In fact, she challenged the traditions of her conservative family, which had different rules for girls, and demanded to be treated like her brothers. The rebellious streak continued even after her marriage, when she retained her surname.